By Geoff Mair
This week has been an exciting one for Partnerpedia: We announced the launch of Enterprise AppZone, our mobile application management (MAM) solution.
While we’ve been offering an Enterprise App Manager and Customer Marketplace solution to our corporate customers for quite some time, Enterprise AppZone is the first self-service IT-focused app store for organizations that want to establish a private mobile app store.
When it becomes available later this year, IT administrators will be able to go to the Enterprise AppZone website and set up their own mobile app store and onboard employees and devices. Enterprises will be able to purchase applications available in our commercial repository of apps as well as upload their own internally developed applications. Thereafter, their end users will be able to access and install those apps on their mobile devices in a self-service manner.
Within that configuration module, we allow the IT admin to brand their mobile app store with their own corporate colors, set provisioning and purchasing rules, and determine parameters with respect to users providing feedback on an application. IT admins can also contain their mobile app store to a specific set of users within an email domain. That in-turn enforces security and privacy.
For example, Enterprise AppZone ensures the integrity of mobile apps with a centralized management system for secure testing, provisioning, monitoring and patching of the apps.
While security and compliance is a couple of the table stakes of the enterprise app store world, it is really end user experience that matters most.
Enterprise AppZone makes the end user experience similar to a consumer app store because what is working in the consumer world will work in the enterprise world. So Enterprise AppZone features things like a rich browsing experience including the ability to see which apps are the being downloaded the most.
What also makes Enterprise AppZone different from other MAM solutions is that we enable IT administrators to publish documents, sales sheets, and PDFs along with applications. It is a logical extension of the enterprise app store and this concept of a mobile Intranet has resonated with the analysts we’ve spoken to.
After launch, what people can expect from Enterprise AppZone in the future includes application quarantine (the ability to quarantine an app without removing it from the device but disabling it along with its data). In addition, there are plans for a centralized login that works with single sign-on and with corporate identity management systems. Finally, there are plans abound to extend the application store paradigm in the same way that Apple did. We see the ability to distribute desktop software in the same way that IT departments distribute mobile software as another logical extension.
At the end of the day, companies are looking for ways to leverage the benefits they see in the consumer mobile app store world; things that are going on in the Apple App Store and the Android Market to better serve their employees.
Partnerpedia will be previewing Enterprise AppZone at the Gartner ITXpo event Oct 16-20, 2011, at booth #ET6. Partnerpedia will be offering a free 100-user license to any company that stops at the booth.