By Sam Liu
I’m often asked about the ROI (return-on-investment) as it pertains to a branded solutions marketplace (a.k.a. an app store for your customers) that consists not only of your own products, but value-added applications and solutions by your partners.
True, the ROI varies depending upon your organization’s profile, and much of it depends on your company’s core strategy. For example, suppose your company is rolling out a new product such as a mobile phone or a tablet computer for […]